As industries accelerate toward decarbonization, our client set a measurable goal to reduce each bicycle’s carbon footprint by 40 kilograms by 2030.
Atlyx translated this vision into an immersive visual campaign that merges scientific accuracy with emotional storytelling, turning sustainability data into a compelling sensory experience.
Sustainability often happens at the invisible scale molecular, chemical, industrial.We faced the challenge of translating these micro-level transformations into something audible, visible and emotionally felt.
Through precision 3D rendering and motion design, the team visualized material metamorphosis in exquisite detail transforming ESG communication into a living, breathing experience of circular innovation.
Four materials formed the heart of this campaign, each symbolizing innovation, resilience, and renewal.
Each transformation unfolds as a visual symphony, elevating material science into design driven storytelling that mirrors Atlyx’s belief: innovation is the new language of sustainability.
Recycled Nylon (rNylon): Discarded fishing nets reborn as durable rNylon, visualized through fluid motion inspired by ocean currents.
Bioplastics: Plant derived polymers crystallize in motion, symbolizing organic growth and renewable potential.
Recycled Carbon Fiber (rCF): Industrial remnants reform into sleek, aerodynamic strands, balancing strength and sustainability.
Recycled EVA (rEVA): Soft foams transform into luminous flexible forms comfort and circularity reimagined.
To represent balance and hope, Atlyx adopted a light, natural palette infused with subtle gradients. a symbolic contrast to the mechanical aesthetic of recycling.
Soft whites, ocean blues, and muted greens evoke trust and renewal.
This palette embodies the poetry of progress, reflecting that sustainability isn’t sacrifice. it’s evolution through intention.
This project encapsulates Atlyx’s mission as the World’s First Innovation Experience Company (IXC) blending design, sustainability and immersive technology to elevate communication into experience.
With The Net Zero Journey, Atlyx redefines how brands visualize sustainability, proving that even the smallest molecular change can spark a global transformation.
