Creative Visual Identity Solutions for Retail Media

Creative Visual Identity Solutions for Fashion Brand

Service
Visual Identity, Branding, Outdoor Advertising
Date
January 2024
Technology
Figma, Photoshop, Illustrator
http://286079232288381.6899c168d9d8e-scaled

Build streamline and evolve together with solution

Atlyx IXC delivers bold, flexible visual identity systems for Fashion brands. From AI-generated imagery to 3D motion design, we help retailers
transform digital and physical spaces into impactful advertising platforms
 
We crafted a bold, adaptable identity for Yango Ads’ Retail Media
division turning digital and physical retail spaces into high-impact advertising platforms. Designed to work seamlessly across the Yango ecosystem, the system features AI-generated visuals, 3D illustrations and clean motion principles.
 
The result: a cost efficient, expressive toolkit that helps brands connect, stand out and shine.
http://567c78232288381.6899c168de954-scaled
http://286079232288381.6899c168sdsdfd9d8e-scaled
http://luxury

Objective

To develop a dynamic and scalable visual identity system for the Yango ecosystem that seamlessly adapts across digital, physical, and experiential touchpoints. The goal was to create a visually expressive yet cohesive brand presence by leveraging AI generated imagery, custom 3D illustrations, and motion design delivering a flexible, cost effective creative toolkit that enhances consistency, impact, and efficiency across all brand communications.

Website
Instagram Reels
Website Mockup

Outcome

We crafted a flexible, high-impact visual identity system designed to
shine across every environment online, in-store and off-site. By
combining AI-generated imagery, custom 3D illustrations, and motion design principles, we built a cost-effective creative toolkit that keeps the
brand expressive yet cohesive within the Yango ecosystem.
 
 
Tech Stack:

 

Visual Identity Design
Developed a flexible, high-impact visual identity system adaptable across digital, physical, and experiential platforms.

Art Direction
Defined a cohesive visual language combining AI, 3D, and motion elements aligned with Yango’s brand ethos.

AI Generated Imagery
Integrated Midjourney and DALL·E-generated visuals to expand creative possibilities efficiently.

3D Illustration & Motion Design
Created custom 3D assets and animations using Blender, Cinema 4D, and After Effects to enhance brand storytelling.

Design System Development
Built a scalable toolkit ensuring consistency and ease of implementation across teams and platforms.

Creative Technology Integration
Streamlined workflows with tools like Figma, Notion, Trello, and Slack to ensure smooth collaboration and execution.

At Atlyx, we’re more than an agency we are an IXC (Innovation Experience Company)

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