To develop a dynamic and scalable visual identity system for the Yango ecosystem that seamlessly adapts across digital, physical, and experiential touchpoints. The goal was to create a visually expressive yet cohesive brand presence by leveraging AI generated imagery, custom 3D illustrations, and motion design delivering a flexible, cost effective creative toolkit that enhances consistency, impact, and efficiency across all brand communications.
Visual Identity Design
Developed a flexible, high-impact visual identity system adaptable across digital, physical, and experiential platforms.
Art Direction
Defined a cohesive visual language combining AI, 3D, and motion elements aligned with Yango’s brand ethos.
AI Generated Imagery
Integrated Midjourney and DALL·E-generated visuals to expand creative possibilities efficiently.
3D Illustration & Motion Design
Created custom 3D assets and animations using Blender, Cinema 4D, and After Effects to enhance brand storytelling.
Design System Development
Built a scalable toolkit ensuring consistency and ease of implementation across teams and platforms.
Creative Technology Integration
Streamlined workflows with tools like Figma, Notion, Trello, and Slack to ensure smooth collaboration and execution.