We Don’t Just Create Experiences. We Create Immersion.
Atlyx is an Immersive Experience Company (IXC) a new kind of creative studio where design, technology, and storytelling converge to build experiences that people don’t just see, but feel.
We live in a world where attention has become the most expensive currency and yet, what people truly crave is connection.
Atlyx exists to bridge that gap: transforming how people interact with brands, stories, and spaces by making every experience an emotional journey.
Our work lives at the intersection of art and innovation. We design immersive worlds that engage the senses, challenge perception, and build relationships between people and ideas. Whether it’s an AR experience that brings a story to life, a phygital installation that turns audiences into participants, or an interactive environment that transforms a brand space, every project we create is built around a simple philosophy:
Don’t show it. Make them feel it.
Founded with a vision to merge design, strategy, and technology, Atlyx quickly evolved from a website agency into a full-service design branding agency. Today, we offer end-to-end solutions as a creative innovation agency, specializing in interactive installations, multi-sensory brand experiences, retail branding solutions, and immersive storytelling agency work. Our Ahmedabad roots, combined with a global mindset, allow us to deliver design-led creative agency solutions that are both locally relevant and globally competitive.
Our culture starts with people employees, clients, and partners alike. We believe in collaboration, respect, and growth, where our team feels valued, our clients feel supported, and our work reflects a genuine commitment to happiness and success.
We encourage a mindset where creativity meets technology. Every project is a chance to push boundaries — whether through immersive campaigns, digital solutions, or innovative retail experiences. Our culture celebrates curiosity, experimentation, and bold thinking that delivers measurable impact.
As an Innovation Experience Company (IXC), we are always future-focused. For employees, this means learning and evolving with emerging technologies. For clients, it means future-ready strategies that ensure long-term success. For our work, it means crafting experiences today that will still matter tomorrow.
Traditional labels no longer define us. We’re not an agency, production house, or tech firm — we’re something new: an Innovation Experience Company (IXC).
Atlyx integrates these seamlessly to craft experiences that transcend platforms and focus purely on what people feel. We act as architects of emotion — using creative technology to design immersive realities that connect audiences to ideas on a deeper level.
Design — to shape emotion
Technology — to enable interaction
Storytelling — to give meaning