Our Client is a high end real estate development project in Riyadh, created to set new standards in luxury living and investment opportunities. The brand aims to redefine what premium real estate means in Saudi Arabia. Merging modern design with timeless Arabic elegance.
Our Client envisioned project as more than just a property brand . It needed to become a symbol of elite living. The challenge was crafting a luxury brand identity design that felt authentic to Saudi culture yet competitive in a global market. The project demanded a visual and strategic system that combined real estate marketing and design with modern Arabian design aesthetics.
Atlyx approached this project through its core philosophy — Altitude + Luxury.
We positioned Jawhara as a premium residential brand that blends cultural depth with modern sophistication. Our strategy combined real estate brand strategy, immersive real estate design, and brand architecture for luxury spaces, ensuring every element from logo to layout echoed refinement and innovation.
Through experiential branding for real estate, we focused on emotional engagement, architectural storytelling, and creating an aspirational brand tone that would connect with Riyadh’s high net worth audience.
The visual identity drew inspiration from the Arabic word “Jawhara,” meaning jewel. We designed a minimalist, gem-inspired logo paired with a palette of desert golds, refined neutrals, and architectural blacks symbolizing luxury, trust, and timelessness.
Typography and iconography were carefully selected to balance modern elegance with cultural authenticity, reinforcing Atlyx’s reputation as a Saudi Arabia branding agency that understands the fine line between tradition and innovation.
To communicate the brand’s architectural promise, Atlyx developed high end property design experiences through 3D visualization, rendering, and immersive real estate storytelling. Our architectural visualization branding helped investors and clients experience the space long before it was built making Jawhara a tangible concept rather than just a plan.
These digital simulations showcased the project’s craftsmanship, spatial flow, and luxury aesthetics turning architecture into a narrative of aspiration.
Established Jawhara as a benchmark for luxury real estate branding in Riyadh.
Enabled SNB Capital to attract investors faster with photorealistic visualization and strategic positioning.
Strengthened market differentiation for premium real estate developments in KSA.
Reinforced Atlyx’s standing as an Innovation Experience Company pioneering real estate marketing and design solutions.
